Jackson Marketing, Motorsports & Events brought home Best of Show honors from the Outdoor Advertising Association of America’s 2016 OBIE Awards held last week in Boca Raton, FL. Jackson received the award for 2016 Best Billboard Campaign, along with a Gold OBIE, for its “2015 Season Kickoff” campaign for the Big League Baseball World Series, a baseball tournament held each year in Easley, S.C., for 16- to 18-year-olds.
The winning campaign featured photos of players competing in prior editions of the Big League Baseball World Series, depicting the drama of playing on a national stage. Among the campaign images is a batter completing a huge swing and a broken stadium light with sparks flying seen in the distance. The tagline reads, “Heads up”. The BLBWS “2015 Season Kickoff” campaign previously received two Gold ADDY Awards from the American Advertising Federation of Greenville, S.C.
Jackson Creative Director Chad Rucker attributes the success of the BLBWS ad campaign to its focus on the players. “These kids are the best 16- to 18-year-old players in the world, so they always are the heroes in the ads,” Rucker said. “This award is a tribute to them, their talents and their achievements.”
The OBIE Awards celebrate outstanding creativity and design, honoring those who make truly unforgettable advertising, according to OAAA Chief Marketing Officer Stephen Freitas. “This year’s winners demonstrate the countless ways that simplicity and beauty can be captured and expressed through the out of home advertising medium,” Freitas said.
In all, the Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns.
Jackson CMO David Jones called it a tremendous honor to win the prestigious national award and to share the stage with bigger agencies from much larger cities such as New York, Los Angeles and London. “We’re elated for our creative team and for the Big League Baseball World Series,” Jones said. “To compete and to win against brands such as Coca-Cola, IKEA and McDonald’s is extraordinary recognition for Jackson Marketing, for the Big League Baseball World Series, and for the Upstate region of South Carolina.”
Note: The 2016 Big League Baseball World Series kicks off Tuesday, July 28, at J.B. Red Owens Sports Complex in Easley, S.C.
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