SERVICES WORK
LET'S TALK

PROUD TO BE MICHELIN'S
ON-SITE
MOTORSPORTS
PARTNER


The number of people wearing a Michelin shirt at an IMSA weekend significantly outnumbers the number of actual Michelin staff.

It's not feasible for 20+ Michelin associates to attend every single IMSA race through the year. Enter the Jackson team to support and execute Michelin's needs in public relations, social media, motorsports marketing and event operations at any given event.

Jackson employees

OUR ROLES

Anywhere from 10 to 30 Jackson associates support Michelin's on-site motorsport effort.

DEPENDING ON THE SCOPE AND SCALE OF THE EVENT, THESE BREAK DOWN TO:

1–2 PR SOCIAL MEDIA REPRESENTATIVES

1–5 MOTORSPORTS MARKETING SUPPORT STAFF

11–20 JACKSON CREW AT THE MICHELIN TIRE WORKSHOP

CLIENT NEEDS

PRESENT A SMART, KNOWLEDGEABLE FRONT AS LEADERS IN THE SPACE

ASSIST ON STORY AND EVENT RACE DEVELOPMENT

EXECUTE STRATEGIES, VISION AND IDEAS FOR MOTORSPORTS PROGRAM

JACKSON DELIVERABLES

CONTENT PIECES/ELEMENTS for 5–7 outlets ahead of each event (TV, digital media, owned social media channels and website), followed by post-race wrap-up for the appropriate outlets

REAL-TIME SOCIAL MEDIA POSTING, monitoring and engaging

ANALYTICAL OVERVIEW and following of each on-track session

SUPPORTING MICHELIN with pre-grid movement and podium activities

BEING THE FIRST POINT OF CONTACT between teams and manufacturers during the weekend to create/maximize opportunities and/or handle adverse situations

ASSIST IN SITUATIONAL AWARENESS/CRISIS COMMUNICATION and management in coordination with Michelin, IMSA, track and/or teams

CONDUCT INDUSTRY ANALYSIS AND MAINTAIN AWARENESS to keep apprised not just of Michelin series, but also other race series

TO SEE HOW JACKSON
CAN HELP YOUR BRAND

email Todd Steen
or call 864.272.3000
VIEW MORE WORK

OFFICES

HQ
864.272.3000
WEST COAST
619.219.2564
KEY CONTACTS
Todd Steen
Kristie GraySmith
Jackson offices