Digital advertising is here to stay, but it's also evolving by the day. You need a digital marketing strategy that moves with the trends and an agency that's comfortable on their toes. Ahem. That's us. Eblasts and enewsletters, banner and mobile ads, retargeting and PPC, social media sponsorships and video pre-rolls—we got you.

Next to your actual product, your website is one of the most important parts of your business. So, let's not cut any corners. We've done global websites that are fully responsive, optimized for search (SEO), multiplatform, able to perform on all major browsers and hosted by a specific provider. We've also done simple microsites and a bunch of stuff in between. And we've also probably (definitely) lost count.

Effective websites don't skimp on the front or back end. We begin with usability testing—in-person tests with target users and competitive reviews. Then we follow up development with detailed tracking of analytics and recommendations to improve performance.

Some people tell you there's an app for that—Jackson builds you an app for that. We've designed and developed mobile apps for dealer locators, corporate campus tours, product selectors and more. Find the right agency and you'll get the right app.

If your idea of digital is an online brochure, you don't need Jackson. But if we're talking dealer locators, product selectors, savings calculators, online surveys and data pumps linking external data, then let's keep talking because digital tools like these can maximize the effectiveness of your brand's online presence.

The question is not whether you should be on social media. It's what social media channels you should be on and how you're going to behave when you get there. Those are the kinds of things we discuss when we create your digital marketing strategy. Currently TikTok dance training is not included in our social media offerings. We apologize for the inconvenience, but it's better for everyone that way.

Maybe you feel like the whole digital thing happens in a black box; Jackson doesn't operate that way. Welcome to our clear box, where we employ a seven-step process for major digital marketing projects:

1. Planning
2. Content Development
3. Design
4. Technical Programming
5. Testing
6. Launch
7. Maintenance/Marketing

Remember when everyone was like "Omg, video is the next big thing!"? Well, no kidding. Not only is it captivating, but it can seamlessly integrate into your digital marketing strategy. And it's a lot of fun too. From YouTube training videos to website testimonials, if you let us make you some videos, we'll make sure your customers see them.