SPORTS AFIELD PRODUCTS WEBSITE
CHALLENGE
CREATE A VIRTUAL SHOWROOM TO OPTIMIZE THE USER EXPERIENCE ON SAPRODUCTS.COM WEBSITE, DRIVE USER ENGAGEMENT AND INFLUENCE CONSUMER PURCHASE DECISIONS.
SA Products came to us for help redesigning their website. They desired a more user-friendly website that was both informative and engaging to the user that would drive purchasing decisions among their target audience. They felt a virtual showroom was the way to go.
SOLUTION
3D MODEL AND AUGMENTED REALITY TECHNOLOGY TO DISPLAY THE CLIENT'S PRODUCTS.
To showcase products in a rich, interactive manner, Jackson created 3D models of the products which could be viewed online using modern web browsers. The interactive model allows users to rotate the product and open/close the safe doors.
In addition to the 3D model, Jackson created an Augmented Reality tool with which users could virtually place the product in a specific and designated place using their smartphone (iOS or Android). The experience allows the product to automatically scale proportionally within the view of the camera as the distance from the product is increased or decreased. In plain terms: You could set the product up in your living room and see how it looks.
RIGHT CLICK DOUBLE TOUCH AND DRAG TO PAN
MOUSE WHEEL PINCH TO ZOOM
RESULTS
USERS WHO ENGAGED WITH THE 3D OR AUGMENTED REALITY TOOLS ARE 5X MORE LIKELY TO CLICK "WHERE TO BUY."
To measure whether or not these tools helped to influence a purchase decision, we compared users who interacted with the tools to the overall website statistics. THE RESULTS WERE IMPRESSIVE.
IN THE FIRST 6 MONTHS SINCE THE 3D AND AUGMENTED REALITY TOOLS WERE DEPLOYED, NEARLY 12% OF ALL WEBSITE USERS ARE ENGAGING WITH THE TOOLS. These users were highly engaged, visiting more than twice the average amount of pages per session and spending nearly three times the amount of time on the site.
Most importantly, users who engaged with the 3D or Augmented Reality tools were much more likely to click the "where to buy" button, which we interpret as purchase intent. On the website overall, the "where to buy" button is only clicked 4% of the time. BUT WHEN USERS ARE INTERACTING WITH THE 3D AND AR TOOLS, THEY ARE CLICKING "WHERE TO BUY" 20% OF THE TIME.
Based on this information, we can reasonably conclude that the 3D model and Augmented Reality solutions achieved the goal of influencing consumer purchase decisions.
