BFGOODRICH TIRES
MOTORSPORTS
EVENT LOGISTICS
PROUD TO BE BFGOODRICH TIRES AND SCORE'S RIGHT-HAND MAN FOR THE GREATEST OFF-ROAD RACE IN THE WORLD.
OPPORTUNITY
This quote by Peter "King of the Mountain" Brock sums it up: "The SCORE Baja 1000 is the last true open-road race in the world—a flat-out, gritty, round the clock, Mexican double-throwdown thriller that, once experienced, never leaves the mind or heart."
This is why automobile manufacturers, motorcycle manufacturers and their vendors come from all over the world to test their products' endurance and durability. But how do you navigate "1000 miles to glory" without a scout team, support team and the proper infrastructure? You call Jackson.
IDEA
Through the years, Jackson has become the resident experts on everything Baja 1000. We helped activate the SCORE partnership for BFGoodrich® Tires. For SCORE, we help scout and map the race track. We set up and manage the SCORE press center and handle all SCORE communications, so they can track the drivers.
For BFGoodrich Tires, we're proud to manage BFGoodrich Tires' entire support team on-site and the BFG Command Center off-site (in Greenville, South Carolina) with 178 personnel. We build and staff a half-dozen pits for their drivers, where we offer fuel, food, maintenance and tires. And we host tours for their customers and VIP visitors.
OUTCOME
The running joke is that Baja 1000 attendees don't know if we work for SCORE, BFGoodrich Tires or Jackson. And that's our goal: to be an extension of our clients and let them take all the credit. Also, we're proud that BFGoodrich Tires has dominated the Baja 1000 for decades.
OFFICES
