OUR
SERVICES
We don't have a "specialty" at JACKSON per se. Why? Because if we only specialized in events or digital campaigns, every solution to every problem would be an event or digital campaign. Not good. We're passionate about solving each client's specific problem that day, which is why we offer comprehensive, customized marketing services and solutions in‑house.
CONSULTING/STRATEGY
Some marketing agencies might enjoy throwing ideas at a wall to see what sticks, but we're more of the strategy type.
From in-depth market research to media planning and buying, we make sure your marketing mix is as unique as your brand—and we do it all in-house. Our strategy consultants are business experts that want to know where your brand has been so we can help you determine where you're headed and get you where you want to be.
BRANDING
Brand marketing isn't just about a fancy-schmansy logo with a catchy tagline. It's your brand's entire essence—how you tell your story and how your customers engage with it.
We're not interested in just telling your customers who you are. We want to make your brand into something they can't forget. We do that through things like brand value workshops, brand guidelines, creative advertising, product branding, package design, and most importantly, a solid brand strategy.
SOCIAL MEDIA & PR
Social media marketing and public relations don't wait for stragglers. This side of marketing is one of the most fast paced and unpredictable in the industry. And that's exactly why we have a team of strategic, nimble and progressive thinkers on the job.
Of course, anyone can say that, but we actually do have proof. Our PR & Social Media team is experienced in:
• Content Strategy, Planning & Development (B2B & B2C)
• Media Relations & Events
• Media Training
• Employee Relations
• Influencer Management
• Community Relations
• Crisis Communication
• Public & Governmental Affairs
EXPERIENTIAL
If "wow" is what you're after, we got you. JACKSON has wowed audiences across the world with product launches, dealer meetings, trade shows, roadshows, company celebrations and ride-and-drives they won't soon forget.
Behind all the "wow" is comprehensive, cost-effective planning, status reports and post-event analysis. Don't worry, we got that part too. Our team averages 250 events a year, so we know the devil is in the details.
DIGITAL & VIDEO
Between our web developers, interactive designers, data analysts and video creators, your brand is in good hands. We love playing in the world of AR, VR, UX, API, PPC, SEO, SPFX and others, but that's enough acronyms for one day. Still with us?
Point is, whether you're building a website, an app or a video campaign, our digital marketing agency can get it done. Expect a lot of collaboration along the way. We like to really get to know our clients so we can identify their vision and create something even better. If, for some reason, you prefer a wild card approach without the relationship, you can ask AI.
TRAINING
Just because you have a product on dealers' shelves doesn't necessarily mean your dealers or sales teams are selling it. Sometimes what's holding them back is simply a lack of product knowledge. That's where training comes in.
TRAINING CLASSES
Our in-person and webinar trainers know their stuff (aka: your product). They also know what it takes to keep dealers engaged—which is important because engaged dealers engage customers, and that means more sales.
TRAINING CURRICULUMS
Sometimes you need training materials to do the heavy lifting. We can help with that too. Our skilled writers and instructional designers will take a strategic look at your product and audience so we can create sales-driven materials that effectively equip your sales teams to do their job.
RACE SUPPORT & PRODUCT SALES
Most marketing agencies don't "get" motorsports marketing. It's not their fault. Motorsports is intensely specialized with a lot of moving parts and a true need for passionate know-how. As it turns out, this is JACKSON.
Our motorsports and logistics crew does it all. We show up to races with our Aston Martin- or Michelin-branded trailers, set up shop, mount tires, manage hospitality, sell products and then pack it all up when the weekend's over. It's a lot—and we love every minute.
From the racetrack at Petit Le Mans to the desert trails of the Baja 1000, you can count on us for complete support throughout race season.
OFFICES
